Some people corresponds branding to a logo, others to a product/service, and to some, it's customer service. However, let's set the record straight and fully establish what is branding. 

 

Our definition of branding is simply the promise from business to customer. Whether this promise is "to deliver great customer service", "Being the most creative/influential artist of your generation" or "Promoting Amazing Talents", it creates an emotional experience for its ideal customers.

 

Branding is about transforming into the customer/client's perceptions about your products, services, or business.